Primer- I didn't believe in primers, face or eye, until I tried them. I thought that they were just a ploy to get you to spend more money. Boy, was I wrong. Face primers smooth out your face and help your foundation last throughout the day. There are some primers that are color correcting, such as green to combat redness, lavender to brighten, and peach or salmon to cover dark spots. Smashbox has a good line of color correcting primers, but they feel kind of tacky (nothing a little translucent powder can't fix). Benefit's Porefessional primer is my favorite. I wasn't expecting too much since I usually don't see results from products promising to diminish the look of pores, but this really did make it look like I had no pores. Plus it feels amazing on your skin. Benefit also has a great brighten primer, "That Gal".
Foundation- The foundation you need depends on your skin type. Liquid foundation is good for most skin types, particularly dry or combination. Oily skin can benefit from a powder foundation, but in my experience oily skin leads to acne and powder does not have the coverage needed for most people with acne. Powder foundation is great for sensitive skin or those who only need light coverage. Cream foundation is best for those with many imperfections as it has the heaviest coverage. My advice if your have lots of imperfections is to look for a foundation with medium coverage and get a good concealer as opposed to a high coverage foundation. You don't want to look like you are wearing a mask. My hands down favorite foundation ever is Urban Decay's Naked Skin Foundation. The coverage is amazing but it feels like there is nothing on your skin. If you decide to try powder I really like Bare Minerals.
Concealer- There are many different types of concealers. I just recently found one that I plan to repurchase. I know some people who have two different concealers, one for under eye circles and one for acne, dark marks, etc. I would rather have just one concealer. Again, there are some green or peach tinted concealers for color correcting. The only concealer that I've really like is Bare Minerals cream concealer. It covers acne well and doesn't settle into the fine lines under the eye. I also have Urban Decay's 24/7 concealer pencil which is good for acne or dark spots, but is horrible for under eyes.
Blush- Blush is probably the easiest thing in the makeup world. Light colors are good for light skin tones, dark for dark, etc. You can wear anything you want as long as you use a light hand and a duo fibre brush if it's too dark or bright. Pressed powder blushes are the most common, but I love cheek tints and cream blushes. They look the most natural to me and last forever. Definitely check out Tarte's Natural Cheek Tints if you are in the market, they're my go-to blush.
I know some of you might be thinking why I haven't included highlighting and contouring in this, but I don't really think of those as essentials. For face I chose things that I use every time I do my makeup, and I don't always highlight or contour. Also the technique for contouring is much easier to explain in a video.
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